When crafting a clean-label, premium hazelnut cocoa spread, the choice of sweetener is just as critical as the quality of the hazelnuts or the sourcing of the cacao. As consumers increasingly seek better-for-you alternatives to mainstream pantry staples, dates have emerged as a preferred natural sweetener. However, not all dates are created equal.
If you have ever wondered why Veraila Pure uses organic Deglet Noor dates rather than the more famous Medjool dates, the answer lies in a careful balance of flavor chemistry and metabolic health.
What is the difference between Deglet Noor and Medjool dates?
The primary difference between Deglet Noor and Medjool dates lies in their flavor profile, sugar composition, and glycemic index. Medjool dates are larger, softer, and intensely sweet with a caramel-like flavor, containing a higher glycemic index that can cause rapid blood sugar spikes. In contrast, Deglet Noor dates are firmer, have a lower glycemic index for stable energy, and offer a delicate, nutty sweetness that does not overpower other ingredients [1] [2].
The Flavor Profile: Sophistication vs. Overpowering Sweetness
Medjool dates are often celebrated as the "king of dates" due to their large size, soft texture, and intense, caramel-like sweetness. They are undeniably delicious when eaten whole or stuffed with nut butter. However, when used as an ingredient in a delicately balanced recipe, their intense flavor can be a liability. The aggressive sweetness of a Medjool date easily overpowers the nuanced, earthy notes of roasted Oregon hazelnuts and the deep, complex bitterness of organic cacao [3].
Deglet Noor dates, often referred to as the "Queen of Dates," offer a remarkably different culinary experience. They possess a semi-dry texture and a subtle, honey-like flavor with distinctly nutty undertones [3]. Rather than masking the flavors of the hazelnuts and cacao, the Deglet Noor enhances them. Its sophisticated sweetness acts as a supporting pillar, allowing the primary ingredients in Veraila Pure to shine through without the cloying, candy-like aftertaste associated with Medjools.
Sugar Composition: The Science of Sweetness
To understand why these two dates taste so different, we must look at their sugar composition.
Medjool dates contain only two types of natural sugars: fructose and glucose [1]. This combination delivers a rapid, intense hit of sweetness to the palate. Deglet Noor dates, however, contain fructose, glucose, and sucrose in nearly equal parts [1]. This unique triad of sugars creates a more complex, balanced, and refined sweetness that is ideal for premium food formulation.

Data compiled from nutritional analyses of date varieties [1] [2] [3]
Glycemic Index: Stable Energy vs. Insulin Spikes
Beyond flavor, the physiological impact of the sweetener is a paramount concern for health-conscious consumers. The glycemic index (GI) measures how quickly a food raises blood sugar levels. Foods with a high GI cause rapid spikes in blood glucose, prompting the body to release large amounts of insulin. This insulin spike is inevitably followed by a crash, leaving you feeling fatigued and lethargic.
Medjool dates, with their higher sugar content and moisture levels, sit higher on the glycemic index (approximately 55.3) [3]. While they are a vast improvement over refined white sugar, eating them—or consuming products heavily sweetened with them—can still trigger a rapid energy release akin to an insulin spike [2]. This makes them excellent for a quick pre-workout boost, but less ideal for sustained, everyday energy.
Deglet Noor dates offer a significantly more stable metabolic response. With a glycemic index of approximately 46, they are firmly categorized as a low-GI food [2] [3]. Furthermore, a single Deglet Noor date contains roughly 72% less sugar than a single Medjool date [3]. The natural dietary fiber in the Deglet Noor slows the absorption of its sugars into the bloodstream, providing a slow, steady release of energy [2].
When you enjoy Veraila Pure on your morning toast or swirled into oatmeal, the Deglet Noor dates provide sustained fuel to carry you through your morning, without the dreaded mid-day sugar crash.
The Perfect Sweetener for a Clean Label

Creating a truly premium, no-added-sugar hazelnut cocoa spread requires uncompromising ingredient selection. Veraila Pure is crafted with only three ingredients: Roasted Premium Oregon Hazelnuts, Organic Cocoa Liquor, and Organic Date Powder sourced exclusively from Deglet Noor dates.
We chose the Deglet Noor because it aligns perfectly with our philosophy of elevated, health-conscious indulgence. It provides the exact level of sophisticated sweetness required to balance the cocoa and hazelnuts, while supporting stable blood sugar and sustained energy.
When asking "what's the best dates?", the answer depends entirely on the application. For a quick, sugary snack, the Medjool has its place. But for a meticulously crafted, health-forward pantry staple, the Deglet Noor reigns supreme.
References
[1] Terra Delyssa. "Deglet Noor Dates vs. Medjool Dates: Which is Better?" *terradelyssa.com*. https://terradelyssa.com/blogs/blog/deglet-noor-dates-vs-medjool-dates-which-is-better
[2] Just Date. "Dates Glycemic Index: Surprising Differences Between Varieties." *enjoyjustdate.com*. https://enjoyjustdate.com/blogs/research/dates-glycemic-index-varieties
[3] Kaicao Fabrica De Chocolate. "Deglet Noor Dates vs. Medjool Dates: Full Profiles of Each." *kaicaochocolate.com*. https://kaicaochocolate.com/a/resources/dates-for-health/deglet-noor-dates-vs-medjool-dates